About me
a fixer + growth architect
Most small business owners are brilliant at what they do.
The gap is in the middle, between your craft and the way it sells, flows, and scales.
That’s where I work. I find what’s really in the way and fix it, so more of your effort turns into money, time, and calm.
Where I built this muscle
Amazon I helped launch same/next-day delivery features (used by millions of users) that doubled engagement and brought multi-million pound growth.
I translated a machine-learning programme into clear business wins; high tech into plain value. I led night-shift operations.
Shipped hundreds of thousands of parcels per shift across the UK and EU, with a team of 300+, and robots humming at peak.
At that scale, you learn to see breakpoints before they snap. You learn to make the right change fast.
Practical AI and automation I help teams use AI to save hours and reduce errors. Build and test tools in days using AI. Custom workflows that turn manual steps into “done.” I use it where it works.
Business school An MBA from ESADE (top 10 worldwide) sharpened the finance and strategy behind the work.
A valuable network of peers & professors who are moving mountains in various industries.
SaaS companies In product roles at companies like Typeform, I ran viral marketing experiments that lifted conversion month after month.
At other SaaS unicorns, I led marketing growth (organic and digital).
The pattern is always the same: clarity of offer, customer obsession, and a simple workflow.
How this helps you
We’ll find the real problem – it’s often not the loudest one.
We’ll make a short plan that hits the biggest lever first; offer clarity, pricing that sells, a pipeline that moves, a shop that converts, or that long-postponed workflow that steals your week.
Then we’ll ship.
We’ll measure what changed; more time, more orders, fewer fires.
And decide the next move with a clear head.
Simple. Focused. Accountable. And built to last once I’m gone.
Send me a message and I’ll get back to you within 1-2 business days