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Coaching

I coach product teams to raise their bar with AI.

You cannot review your way to quality at the end, not at the volume AI ships at. The teams that get this decide what good looks like before the build starts, and keep deciding it as the models change. I train your team to own that, tailored to your product and your customers. Backed by a decade in product and marketing, including the ML work behind a $7.2B business unit at Amazon.

Book a team workshop See the course

Worked with teams from

Amazon Canva ESADE Typeform Chargebee Maven Zoho

Lenny Rachitsky featured the Live Lesson on Maven

Before you book

Want to see me teach before you book a call?

Start with the Live Lesson if you want to watch me work, the Substack if you would rather read first.

B2B

For product teams (10+ people)

These are tailored sessions for PMs, engineers, and designers together. The format flexes to the team: a half-day unblock, a multi-day workshop, or a 30-day program that keeps running after I'm gone.

What your team walks away with:

  • A spec format your engineers can build from.
  • An independent review calibrated to your taste, not the model's defaults, so self-grading bias and the vibe-coded work that breaks in front of a customer get caught before they ship.
  • A shared definition of "good," so it means the same thing to everyone on the team.

Canva's product teams have run this, and they still work from the same spec format and review bar months later.

Book a workshop

Book a discovery call

I ask about your problem first, so we both know whether there's a fit.

Individuals

For individual PMs and practitioners

Free · 30 min

The Live Lesson

30 minutes, free, on Maven, and it has drawn 15,000+ PMs. Start there if you haven't.

Watch the Live Lesson →

Live certifications · Maven

Certification workshops

Live sessions co-taught with Jason P. Yoong from Level Up, for PMs and builders who want to learn the frameworks for themselves before bringing them to a team. Two run on Maven:

Product Builder Certification → AI PM Certification → See all on Maven →

Maven

Where the workshops run

Live Lessons run regularly on Maven, and my certification workshops are there with current dates.

See my Maven School →