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Motivated Code · AI Consulting

I build AI workflows into your business and hand them over.

A lean two-person team: GK on spec, Ricky on build. We start from the work, not the tool, and build onto the stack you already use. An AI workflow nobody on your team can own becomes a liability the moment it breaks, so you stay in control the whole way: we hand it over for your team to run, change, and stand behind. No babysitting after we are gone.

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The principle

We build what your process already wanted

We start from where the work drags, not from a tool:

  • The 45-minute task someone repeats daily.
  • The 2-hour one they repeat weekly.
  • The client conversation that looks identical every time.

The frequency and the friction decide what we build, and which tool fits.

Case study

The Theo case: 45 minutes to under two

Theo runs a marketing agency in London. Turning each new client enquiry into a developer brief used to take his team 45 minutes of manual work:

  • Copy-pasting from email into Notion.
  • Fitting context into a template.
  • Chasing the client for gaps.
  • Cleaning up formatting.

We built a pipeline that turns a raw client enquiry into a finished developer brief, the same structure every time.

Theo's team got 10 hours a week back, and the briefs got better. It kept running after we left because we built it onto the process his team already used, not around a tool they would have to maintain.

Let's discuss how we can help you

The numbers

45 min

per client enquiry → under 2

10 hrs

saved every week

The team

Who builds it

The team is lean on purpose: one PM on spec, one builder, both working with the client until the workflow runs without us. Keeping it to two people who know every decision in the build is also what makes it safe to hand over, with no black box for your team to inherit.

GK

Spec & Strategy

Amazon PM who led ML models on a $7.2B business unit, a decade in product and marketing, and 15,000+ PMs reached on Maven. Decides what gets built and what "good" means on the way out.

Ricky

Engineering

Ships the build, hands over code that runs without us watching it.

linkedin.com/in/helloricky/ →

Get started

How to start

We start with a 30-minute scoping call: you describe the workflow, and we tell you what it would take to build and whether it is worth doing. If an off-the-shelf tool already solves it, we will point you there.

When we do build, you stay in control:

  • It runs on your systems.
  • A person signs off before anything reaches your customers.
  • We hand it over so your team owns it.
Book a free discovery call