The principle
We build what your process already wanted
Most automation advice is "try this tool." That's backwards.
Your process already has a bottleneck. A human doing a 45-minute task every day, or a 2-hour task every week, or a repeat conversation with clients that looks the same every time. That is the shape of what we build. The tool follows. Not the other way round.
Case study
The Theo case. 45 minutes to under 2.
Theo runs a marketing agency in London. Every new client enquiry used to take someone on his team 45 minutes to turn into a developer brief. Manually. Copy-paste from email into Notion, context into a template, questions back to the client, formatting cleanup.
We built the pipeline. Client enquiry in, developer brief out. What used to be 45 minutes is now under two.
Theo's team saves 5 to 10 hours a week. The brief quality went up, not down: same checklist, consistently applied. The tool stayed in place after we left because it was fitted to his process, not installed over it.
Let's discuss how we can help youThe numbers
45 min
per client enquiry → under 2
5–10 hrs
saved every week
The team
Who builds it
Small by design. Two-pizza team, Amazon-style. One PM, one builder, both in the room with the client until the workflow runs without us.
GK
Spec & Strategy
Amazon PM on a $7.2B business unit, decade of ML into commercial outcomes. 15,000+ PMs trained on Maven. Decides what gets built and what "good" means on the way out.
Ricky
Engineering
Ships the build, hands over code that runs without us watching it.
linkedin.com/in/helloricky/ →Get started
How to start
A short scoping call. Thirty minutes. You describe the workflow. We name what it would take to build. We tell you honestly if it's worth doing. If the answer is "just use a template," we'll tell you that too.